The A.S. Watson ‘What is Beautiful’ Survey Reveals: Inner Beauty Becomes Increasingly Important
As International Women’s Day is approaching, A.S. Watson released results from a regional ‘What is Beautiful’ survey
As a trusted brand for women, A.S. Watson, the group behind beauty retailer ICI PARIS XL has always taken pride in having a deep understanding of women’s preferences. Especially after two challenging years with COVID-19 pandemic impacting everyone’s life, we are keen to understand how women’s perception of beauty evolves amongst our over 100 million loyal customers.
In the recent survey titled ‘What is Beautiful’ (conducted by WISE), more than 11,000 women aged under 45 in 12 markets across Asia and Europe were interviewed about how they value things around them and how they define beautiful after going through a pandemic. On average, 75% of women agree that inner beauty has become more important than ever. In Belgium, 65% of women agreed with it.
When being asked about the definition of ‘beautiful’, taking care of your health inside out tops the list, with feeling confident and feeling happy in the second and third.
“These findings reveal staying healthy inside out is important to boost confidence for both physical and mental wellness,” said Malina Ngai, CEO of A.S. Watson (Asia & Europe).
Promote Inner Beauty in Women
‘What’s the most beautiful thing in life?’ The survey continues. Almost half the respondents feel that the most beautiful thing in life is doing good to the people around them, communities and even the planet we live in.
Ngai believes as customers gradually emerge from the pandemic crisis, it’s time to empower each other. “The survey results redefine what beautiful means in people’s mind. Doing good is a way to make people feel good, beautiful and confident. To boost a woman’s self-confidence, it’s no longer just about outer beauty; instead, it’s about helping women to glow from the inside out."
“We believe that beauty could be beneficial for everyone. To us, beautiful glows from the inside. It’s how we treat ourselves and each other. It’s how we live, who we are, and who we can be. The beautiful is in us all, and for us all,” Ngai concludes.
About WISE
WISE stands for Watson Insights on Shoppers Experience. It is the research division of A.S. Watson Group, the world’s largest international health and beauty retailer. By constantly having conversations with a panel that comprises of over 142 million consumers across 29 markets in Asia and Europe, WISE focuses on developing customer insights in beauty care, personal care, health and wellbeing in order to help companies to better understand and meet the needs of today’s consumers. The WISE customer panel spreads across emerging, developing and developed countries, and is constantly growing in size.
About A.S. Watson Group
Established in 1841, A.S. Watson Group is the world’s largest international health and beauty retailer operating over 16,400 stores under 12 retail brands in 29 markets, with about 130,000 employees worldwide. For the fiscal year 2020, A.S. Watson Group recorded revenue of US$20.6 billion. Every year, we are serving over 5.5 billion shoppers via our O+O (Offline plus Online) platforms, providing tech-enabled retail experience to customers offline and online.
A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison Holdings Limited, which has four core businesses ‐ ports and related services, retail, infrastructure and telecommunications in over 50 countries.
Visit www.aswatson.com/our-company/o-and-o-strategy/ for more information.
Valérie Kerstens
Amélie Waterschoot